The Movement Toward Greater Authenticity & Purpose in Business
Is what once worked no longer working? Do you find it hard to do simple business activities you used to do easily before? Does the way you do business no longer feel right, as though something is off?
There is a major movement happening in the world right now. This movement is one that is toward purpose and authenticity.
At a deep level we are being called to let go of things that are no longer congruent. Ways of being, ways of doing things, ways of operating in business that don’t match your truest self are being called to be brought into alignment or dropped.
This isn’t an enjoyable process if you don’t realize what is really happening. It can look like the old ways of marketing or selling no longer creating the results they used to, sales may be dropping. It can create a lot of stress.
If this is happening for you then you’re not alone. It’s happening for a lot of people right now, at all levels of business.
We are being called to a greater expression of who we are and of our purpose.
Business models or systems that don’t allow the full expression of who we are will stop working or it will take an exhausting amount of effort to keep them going.
Systems that restrict your essence, your truth, your fullest expression of who we are must be updated and revised to be brought into alignment with our truth.
Right now more than ever is the time to delve into discovery. We are in a time of discovery, of exploration of what is true and congruent and what is not, of seeing the truth clearly.
It’s not a time of spontaneous major changes, there’s no need to take unnecessary risks. This cycle takes time to delve into. Give some space in your day to reflect. Open to new possibilities even if you’re not yet sure what form they’ll take.
Begin now, open your mind for a moment and reflect on or write out: What still works well for me in my business? What feels good? What doesn’t feel good? What feels way off? What no longer feels tolerable? What part of me still longs to be expressed or given a place in my business? What do I feel like I’m missing in my business?
Please share what resonates from this article and what you’ve noticed hasn’t been working as it used to, or what you feel called to incorporate more of to be more congruent in your business. You’re not alone on this journey, many are in it. Humanity is in a cycle of completion and ending old patterns and ways of being that no longer serve. Benefits come when the truth is faced and we open our minds to what is congruent for us.