Is Doing What “Works” No Longer Working?
One of my gifts is hyper-awareness of the alignment with truth. If someone is saying or doing something that doesn’t match the core of their being, I pick up on it quickly. It doesn’t matter if I just met the person, I can feel their congruence, this is my gift.
I see it in the business world all of the time. People doing what “works,” yet what works isn’t fully a match to who they truly are. I can feel the level of incongruence. Often they feel it too, they’re just doing what works, they’re told it’s the “right” way to do it to make money so they follow along.
It’s not coming from a bad place. Often the person just wants to do what they love rather than be stuck in an old career they don’t like. To finally have the peace of mind knowing that they finally made it, they’re succeeding in the work they’re called to do, they’re fulfilling the purpose that’s inside of them.
It all comes from a good place. It’s a step in the right direction, to stepping into greater purpose. Yet doing what “works” that isn’t fully congruent places a major limit on the person’s ability to realize their full potential.
The fullest expression of their purpose can’t happen when authenticity is diluted or squished in the process.
As of the time of writing this, I’ve just spent 7 months face-to-face with the cost of having done this myself. Only this time, what worked before no longer works. This time, I couldn’t keep doing what didn’t match my insides.
I’ve known forever that I’m a creator of content. I’m a spiritual teacher and there is likely no limit to the new expressions I can bring to the world. It’s my passion to continually explore on my own journey of transformation and to share the transformational tools and principles that come out of this exploration.
There are probably a thousand business models I could use to be fully congruent and natural in my business. But I didn’t find them. Instead, I modeled those who create a program or series of programs once, then gear the entire business toward reaching more and more people to take them through those set programs.
While this is an ideal model for many, over time it kills my passion, my enthusiasm and the spark that drives my entire business. My natural gifts, passion, enthusiasm, sense of curiosity and wonder I have are, over time, completely suppressed using this model.
For 5 years I’ve tried to squish myself into this box that I didn’t fit in. I tried to “get excited” about teaching the same content. I would try to find new twists on the old content so I could somehow draw out some enthusiasm from inside of me. Once in a while, I would create a new program and those were the best times (which by the way also created the best results… on this journey I’ve learned that sales are directly proportionate to passion). Yet now I can see it’s no longer sustainable.
The ridiculous thing about all of this is, I am a naturally enthusiastic person. I don’t need to work to find enthusiasm, it is my natural state. Which I knew all along, but kept going with what sort of “worked”. Worked to help me create a multi-6-figure business that has helped a lot of people.
Yet what I contemplate is this. If I can create these results and transformation in the world without all of my full self and full passion engaged, what could I create if I had my natural enthusiasm and passion fueling me? And what transformation could I create in the world if I shared all I had inside, not just a small portion of it?
Business models aren’t wrong. The business world isn’t wrong. There is not an absolute “right” or “wrong” way to do business. Yet there is a right or wrong way to do business for you.
Doing what “works” must not only mean doing what creates the results. Doing what “works” must evolve to become doing what allows us to be fully expressed as we create the results.
We don’t need to lose ourselves to succeed.
There’s a deeper reason I did this. I’ve been focusing on healing the deeper reasons for it for about 4 years now. I guess that’s why I’m finally facing this and am no longer able to keep going as I was. Doing what “works” without doing what works for me, for my soul, for my insides, is no longer tolerable.
I’m turning a corner. I’m turning toward living into and expressing my full potential. As risky as it feels, I’m doing what’s right for me. Which I know deep in my bones is what’s right for the world, for all those who are meant to be touched and transformed by the messages that have been stuck inside of me, unable to get out.
Take a moment to reflect for yourself. What have you been doing that “works” yet isn’t fully in alignment with who you are? What doesn’t quite feel good to you? What might feel better? What feels missing for you?
I’d love to hear what resonates, feel free to comment below. Feel free to share this article, this is a major challenge so many are facing, they don’t have to face it alone.